What is PPC in Digital Marketing?

PPC(Pay Per Click)  is an advertising channel where internet marketers don't pay by the impression or purely for ad placement. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for an ad placement in a search engine's sponsored links when someone searches using a keyword that is related to their business offering.

Advantage of PPC Marketing

• PPC performance is better.
• Ads perform better as CTR(Click through rate) is greater and cost is lesser.
• Through PPC model we only pay when Ads are clicked.

Why should you use paid search?

Paid search advertising can be a valuable digital marketing tactic for small businesses. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. When using paid search, you're able to target a very specific audience. This is exceptionally useful for brands who are very niched or understand the ins and outs of their client's persona. 

PPC can be there if your SEO results are not quite where you might want them to be. Granted, with PPC, showing up in the search results is based on a variety of factors such as CPC, Ad Rank and budget. If targeting a broad audience is your objective, PPC can provide this, based on your settings. If you want to target a very geo-specific area, paid search can provide that as well.

Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and find out how you can utilize our SEM agency’s expertise to boost your competitive advantage.

PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.

How Does SEM Work?

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.